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Dear Builder.

 

If you’ve been in the building industry for more than 10 minutes, you already know this painful truth…

 

Your sales numbers don’t live and die on marketing.

They live and die on your consultants.

 

You can pump more money into ads.

You can redesign your website.

You can increase your display presence.

 

But if your sales team isn’t performing at a high level

your growth is capped.

 

And here’s the part nobody wants to admit:

 

Most sales teams aren’t failing because of “the market.”

They’re failing because they’ve never been properly trained.

 

Not once.

 

Does this sound familiar?

 

You hire someone.

You drop them in a display.

You hope they “figure it out.”

And eventually… they do. Kind of.

 

Some get good.

Most get average.

A few never lift at all.

 

And as the builder, you’re left in this constant cycle of:

 

• Inconsistent results

• Unpredictable conversion rates

• Consultants just coasting instead of performing

• Poor follow-up

• Deals slipping through the cracks

• Bloated marketing spend trying to replace lost conversions

• Managers stretched thin because they’re forced to babysit instead of lead

 

And meanwhile…

Your top performers are carrying the whole company on their back.

PROUDLY TRUSTED BY

THE PROBLEM
WE SOLVE

Here’s why most builder sales teams never reach their full potential

Problem 1

They’re stuck in an echo chamber

Consultants rarely get outside input. They build their own habits over time, good or bad. Usually bad. Those habits harden and quietly drag down your overall conversion rate. Then the entire team starts to complain. This is the typical New Home Sales Echo Chamber

Problem 2

There is no structured training environment

Sales isn’t deliberately taught. It’s assumed. Each consultant improvises their own “way of selling”, and that assumption becomes one of the most expensive line items in your business.

Problem 3

No accountability = complacency

Without mystery shopping, roleplay, and weekly reviews, habits slide. Standards drop. Performance stagnates. Over time, “average” becomes the cultural norm instead of the floor.

Problem 4

Managers don’t have time to coach

Sales managers spend 90% of their time putting out fires and reporting upwards, leaving almost no bandwidth for meaningful development work with consultants who truly need it.

THE FASTEST WAY
FOR BUILDERS TO GROW
WITHOUT MORE LEADS.

Increase conversion rates, reduce marketing waste, and build a sales team that performs at a top-1% level.

He cracked the code to consistent 10+ sales a month.
Then taught it to everyone else.

JASON
KARAN-
COLE

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